The Digital Content Directive seeks to extend consumer contractual rights to the supply of digital content (games, streamed films, CDs) and digital services (cloud storage, cloud based apps).
It is worth noting that the UK already has domestic rules covering digital content and services generally.
The Digital Content Directive is part of the Digital Single Market strategy.
Progress and developments:
In May 2019, following the passage of the Directive in the European Parliament, the Minister for Small Business stated that
We anticipate that the transposition deadline will be in May or June 2021. This would fall after the end of the implementation period provided for by the Withdrawal Agreement between the UK and the EU (which has an end date of 31 December 2020). lf circumstances change so that the UK is required or chooses to transpose the Directive, then the government will work closely with stakeholders to ensure this is done in the most sensible and proportionate way.